Marketing Daily
Monday, April 28, 2014
  • Electronic Gaming Becoming Equal-Op Entertainment

    Women age 18 or older represent a larger portion of the video game-playing population than teenage boys (36% vs. 17%), and casual and social ... Read the whole story

  • Mobile, Social Driving 36% Of In-Store Sales

    A new study from Deloitte Digital finds that stores are pouring their money into m-commerce sites that don't appeal to shoppers. And consumers are ... Read the whole story

  • Demographics Expected To Drive Cold Cereal Comeback

    Hot cereals are a much smaller category (about $1.4 billion in 2013), but they fared considerably better, realizing an 8.5% retail sales gain between ... Read the whole story

  • MLB's Joe Torre Stumps For CohnReznick

    Legendary Major League Baseball manager Joe Torre stars in a campaign for accounting firm CohnReznick LLP. The multimillion-dollar advertising campaign is themed "Game Changer." Read the whole story

  • Truth Or Consequences

    Sometimes, due to boastfulness or inattention or just plain guilelessness, the truth just slips out. Such as when Chad Gallagher, director of mobile at ... Read the whole story

  • Connecticut Launches 'Revolutionary' Tourist Blitz

    Connecticut-based Adams & Knight created the advertising campaign in partnership with tourism and travel agency MMGY Global. Media buying and planning is being handled ... Read the whole story