Marketing Daily
Monday, April 28, 2014
  • Electronic Gaming Becoming Equal-Op Entertainment

    Women age 18 or older represent a larger portion of the video game-playing population than teenage boys (36% vs. 17%), and casual and social … Read the whole story

  • Mobile, Social Driving 36% Of In-Store Sales

    A new study from Deloitte Digital finds that stores are pouring their money into m-commerce sites that don't appeal to shoppers. And consumers are … Read the whole story

  • Demographics Expected To Drive Cold Cereal Comeback

    Hot cereals are a much smaller category (about $1.4 billion in 2013), but they fared considerably better, realizing an 8.5% retail sales gain between … Read the whole story

  • MLB's Joe Torre Stumps For CohnReznick

    Legendary Major League Baseball manager Joe Torre stars in a campaign for accounting firm CohnReznick LLP. The multimillion-dollar advertising campaign is themed "Game Changer." Read the whole story

  • Truth Or Consequences

    Sometimes, due to boastfulness or inattention or just plain guilelessness, the truth just slips out. Such as when Chad Gallagher, director of mobile at … Read the whole story

  • Connecticut Launches 'Revolutionary' Tourist Blitz

    Connecticut-based Adams & Knight created the advertising campaign in partnership with tourism and travel agency MMGY Global. Media buying and planning is being handled … Read the whole story