Marketing Daily
Monday, April 28, 2014

Top of The News

BK's Subservient Chicken Is On The Loose
by Thom Forbes

Burger King is testing an old maxim, "If at first you succeed in going viral, try really, really, really hard to do so again." Read the whole story

  • RESEARCH
    Electronic Gaming Becoming Equal-Op Entertainment
    by Aaron Baar

    Women age 18 or older represent a larger portion of the video game-playing population than teenage boys (36% vs. 17%), and casual and social … Read the whole story

  • RETAIL
    Mobile, Social Driving 36% Of In-Store Sales
    by Sarah Mahoney

    A new study from Deloitte Digital finds that stores are pouring their money into m-commerce sites that don't appeal to shoppers. And consumers are … Read the whole story

  • FOOD
    Demographics Expected To Drive Cold Cereal Comeback
    by Karlene Lukovitz

    Hot cereals are a much smaller category (about $1.4 billion in 2013), but they fared considerably better, realizing an 8.5% retail sales gain between … Read the whole story

  • FINANCIAL SERVICES
    MLB's Joe Torre Stumps For CohnReznick
    by Tanya Gazdik

    Legendary Major League Baseball manager Joe Torre stars in a campaign for accounting firm CohnReznick LLP. The multimillion-dollar advertising campaign is themed "Game Changer." Read the whole story

  • COMMENTARY
    Truth Or Consequences
    by Bob Garfield, Featured Columnist

    Sometimes, due to boastfulness or inattention or just plain guilelessness, the truth just slips out. Such as when Chad Gallagher, director of mobile at … Read the whole story

  • Connecticut Launches 'Revolutionary' Tourist Blitz
    by Larissa Faw

    Connecticut-based Adams & Knight created the advertising campaign in partnership with tourism and travel agency MMGY Global. Media buying and planning is being handled … Read the whole story