Primark, the fast-fashion chain owned by Associated British Foods and known throughout Europe for its "Amazing fashion, amazing value" positioning, announced plans to open … Read the whole story

Dove came out at number one, followed by Johnson & Johnson, M&Ms, Nike, Amazon, Google, Craftsman, Black & Decker, Cheerios and Samsung. Dove and … Read the whole story

The campaign spans digital and social platforms, including 15-second preroll packages showcasing six different mikehacks. Content will be featured on Woven networks, Discovery, BuzzFeed … Read the whole story

"Most of the [first-round of] tablets were high-end or at least high-priced. Now we're finding more value-priced tablets in the marketplace," Kirk Parsons, senior … Read the whole story

La-Z-Boy is launching an integrated ad campaign featuring actress Brooke Shields for its "Urban Attitudes" collection. The affordable collection is geared toward a younger, … Read the whole story

Those challenges are that much more pronounced in mid-size companies, which may have a sizable customer base, but not a sizable marketing budget. Do … Read the whole story