Top of The News
by Thom Forbes
Investors appreciated Whole Foods Market founder and CEO John Mackey's candor late Tuesday about the increase in competition in the organic foods market so much that they "ate it alive," … Read the whole story
RETAIL
by Sarah Mahoney
Primark, the fast-fashion chain owned by Associated British Foods and known throughout Europe for its "Amazing fashion, amazing value" positioning, announced plans to open … Read the whole story
RESEARCH
by Karl Greenberg
Dove came out at number one, followed by Johnson & Johnson, M&Ms, Nike, Amazon, Google, Craftsman, Black & Decker, Cheerios and Samsung. Dove and … Read the whole story
BEVERAGES
by Karlene Lukovitz
The campaign spans digital and social platforms, including 15-second preroll packages showcasing six different mikehacks. Content will be featured on Woven networks, Discovery, BuzzFeed … Read the whole story
ELECTRONICS
by Aaron Baar
"Most of the [first-round of] tablets were high-end or at least high-priced. Now we're finding more value-priced tablets in the marketplace," Kirk Parsons, senior … Read the whole story
RETAIL
by Tanya Gazdik
La-Z-Boy is launching an integrated ad campaign featuring actress Brooke Shields for its "Urban Attitudes" collection. The affordable collection is geared toward a younger, … Read the whole story
RESEARCH
by Karl Greenberg
Those challenges are that much more pronounced in mid-size companies, which may have a sizable customer base, but not a sizable marketing budget. Do … Read the whole story
COMMENTARY
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Called "Monolith," this was one heavy-handed, overwrought episode, written by Erin Levy. Heavy on M's (the moon, Mona, Mona Lisa, The Mets) big lunar … Read the whole story
COMMENTARY
by Michael Caccavale
Marketing is a race. Brands are pushing to be the first in your mind when you're hungry, thirsty, have a cold, are in need … Read the whole story