Top of The News
by Thom Forbes
For years, it seems, private labels have been nothing but a success story, whether it's in the grocery aisles, warehouse outlet or drugstore. But one particularly telling comment in yesterday's … Read the whole story
TELECOM
by Aaron Baar
"We are a trusted brand for 56 million Hispanics," Rick Alessandri, evp of enterprise development for Univision, tells "Marketing Daily." "As we look to … Read the whole story
RETAIL
by Sarah Mahoney
First, the good news: After several years in what looked to be a kind of retail death spiral, JC Penney posted first-quarter comparable-store sales … Read the whole story
RESEARCH
by Karl Greenberg
Stephen Palacios, executive director, head of intercultural practice at global marketing firm Added Value, says while about 60% of the Latino Baby Boomer generation … Read the whole story
BEVERAGES
by Karlene Lukovitz
People are encouraged to create videos showing how they're changing the game through music, visual arts, entrepreneurship or community involvement, and their passion and … Read the whole story
TOURISM
by Tanya Gazdik
The Greater Fort Lauderdale Convention & Visitors Bureau is enticing capital city dwellers to consider a beachside getaway with a day-long beach party themed … Read the whole story
FOOD
by Karlene Lukovitz
The campaign is a response to the category's declining sales in recent years, as Americans have increasingly shifted to buying fresh foods, which are … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
Rewards, "gifts," special offers and the like don't even have to be expensive, special, or even valuable. They still work. Read the whole story
COMMENTARY
by Bill Ketcham
Their assessment of retail traffic is accurate, but the average reader takes away the notion that mall traffic is in a free-fall because of … Read the whole story