Marketing Daily
Friday, May 16, 2014

Top of The News

Kohl's Bringing Back Name Brands To Drive Sales
by Thom Forbes

For years, it seems, private labels have been nothing but a success story, whether it's in the grocery aisles, warehouse outlet or drugstore. But one particularly telling comment in yesterday's … Read the whole story

  • TELECOM
    T-Mobile, Univision Team To Reach Hispanics
    by Aaron Baar

    "We are a trusted brand for 56 million Hispanics," Rick Alessandri, evp of enterprise development for Univision, tells "Marketing Daily." "As we look to … Read the whole story

  • RETAIL
    Sunny Days At JCPenney; Gloomier Skies at Walmart
    by Sarah Mahoney

    First, the good news: After several years in what looked to be a kind of retail death spiral, JC Penney posted first-quarter comparable-store sales … Read the whole story

  • RESEARCH
    Millennial Latinas Are Optimistic And Tweet About It
    by Karl Greenberg

    Stephen Palacios, executive director, head of intercultural practice at global marketing firm Added Value, says while about 60% of the Latino Baby Boomer generation … Read the whole story

  • BEVERAGES
    Sprite, LeBron James Launch 6 Mix Contest
    by Karlene Lukovitz

    People are encouraged to create videos showing how they're changing the game through music, visual arts, entrepreneurship or community involvement, and their passion and … Read the whole story

  • TOURISM
    Fort Lauderdale Brings Beach Party To D.C.
    by Tanya Gazdik

    The Greater Fort Lauderdale Convention & Visitors Bureau is enticing capital city dwellers to consider a beachside getaway with a day-long beach party themed … Read the whole story

  • FOOD
    Frozen Food Brands Launching $90M, 3-Year Campaign
    by Karlene Lukovitz

    The campaign is a response to the category's declining sales in recent years, as Americans have increasingly shifted to buying fresh foods, which are … Read the whole story

  • COMMENTARY
    Forget The Fine Print, Just Tell Me I Won!
    by Karl Greenberg, Staff Writer

    Rewards, "gifts," special offers and the like don't even have to be expensive, special, or even valuable. They still work. Read the whole story

  • COMMENTARY
    The Mall Traffic Myth
    by Bill Ketcham

    Their assessment of retail traffic is accurate, but the average reader takes away the notion that mall traffic is in a free-fall because of … Read the whole story