Marketing Daily
Friday, May 16, 2014
  • T-Mobile, Univision Team To Reach Hispanics

    "We are a trusted brand for 56 million Hispanics," Rick Alessandri, evp of enterprise development for Univision, tells "Marketing Daily." "As we look to … Read the whole story

  • Sunny Days At JCPenney; Gloomier Skies at Walmart

    First, the good news: After several years in what looked to be a kind of retail death spiral, JC Penney posted first-quarter comparable-store sales … Read the whole story

  • Millennial Latinas Are Optimistic And Tweet About It

    Stephen Palacios, executive director, head of intercultural practice at global marketing firm Added Value, says while about 60% of the Latino Baby Boomer generation … Read the whole story

  • Sprite, LeBron James Launch 6 Mix Contest

    People are encouraged to create videos showing how they're changing the game through music, visual arts, entrepreneurship or community involvement, and their passion and … Read the whole story

  • Fort Lauderdale Brings Beach Party To D.C.

    The Greater Fort Lauderdale Convention & Visitors Bureau is enticing capital city dwellers to consider a beachside getaway with a day-long beach party themed … Read the whole story

  • Frozen Food Brands Launching $90M, 3-Year Campaign

    The campaign is a response to the category's declining sales in recent years, as Americans have increasingly shifted to buying fresh foods, which are … Read the whole story

  • Forget The Fine Print, Just Tell Me I Won!

    Rewards, "gifts," special offers and the like don't even have to be expensive, special, or even valuable. They still work. Read the whole story

  • The Mall Traffic Myth

    Their assessment of retail traffic is accurate, but the average reader takes away the notion that mall traffic is in a free-fall because of … Read the whole story