Top of The News
by Thom Forbes
It's not often that you see the hiring of a PR person get the coverage that Tony Cervone's return to General Motors is receiving, but it is also not often … Read the whole story
TELECOM
by Aaron Baar
"We're keeping the Cricket name, but we're changing the game," Cricket President Jennifer Van Buskirk tells "Marketing Daily." "This is a huge upgrade for … Read the whole story
RETAIL
by Sarah Mahoney
"If you look at it with a glass-half-full perspective, it's worth noting that 80% of brand sites are mobile optimized, so the majority are … Read the whole story
BEVERAGES
by Tanya Gazdik
Budweiser is bringing back its patriotic red, white and blue cans and bottles just in time for Memorial Day. The beer company is also … Read the whole story
CONFERENCE
by Karl Greenberg
"One of the issues I've experienced is we don't know what to call it," said one of the panelists, expressing the general sentiment. "It … Read the whole story
RESTAURANTS
by Karlene Lukovitz
The initiative, called Cultivating Thought, offers thoughts not published elsewhere from Toni Morrison, Malcolm Gladwell, George Sanders, Steven Pinker, Sarah Silverman, Michael Lewis, Bill … Read the whole story
CONFERENCE
by Karl Greenberg
Given that The New York Times has created highly engaging, sophisticated and aesthetically consistent marketing partnerships with the likes of Goldman Sachs and United … Read the whole story
COMMENTARY
by Drew Neisser
Because CPA is so easy to calculate, especially in the case of digital media spending, business leaders have become obsessed with this number and … Read the whole story