Marketing Daily
Wednesday, May 21, 2014
  • Anytime Fitness Social Contest Hits Evangelical Nerve

    "I knew our clubs are filled with some beautiful, wonderful, great stories, and I was thinking a contest would be a fun way to ... Read the whole story

  • When Brand Fans Share, What's the Upside?

    Major automotive brands, especially in the high-emotional, high-spend auto sector, have tons of fans on social. Getting them to share the positives about a ... Read the whole story

  • Coke Debuts First All-UGC TV Spot On 'American Idol'

    Teens were challenged to submit short videos of themselves showing what it feels like when they take a sip of Coke, for a chance ... Read the whole story

  • Aflac Duck Joins With HGTV Star

    The Aflac duck is joining forces with HGTV celebrity licensed contractor Scott McGillivray in a campaign that includes a contest conducted via social media. Read the whole story

  • Samsung Has No Trouble With The Curve

    "Most consumers think, 'I'm good with what I have,'" Peggy Ang, vice president of marketing communications at Samsung Electronics America, tells "Marketing Daily." "We ... Read the whole story

  • The Birdman Flies For Mini

    "It's a natural fit between our communities and our thinking," says Mini U.S. Director of Marketing Tom Salkowsky. "He's an entrepreneur and he's independent; ... Read the whole story

  • Episode 706: The Strategy, Or Design For Living

    "The Strategy" opens with Peggy standing in a Burger Chef parking lot. She's invading the window of a station wagon in an attempt to ... Read the whole story

  • Brands of A Certain Age

    The dreaded mid-life crisis: the stuff of jokes and stereotypes. A numerical milestone when inevitable self-reflection takes place: What have I accomplished? Am I ... Read the whole story