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"Terrifying." "Hideous." "McScary." "Creepy." Those are some of the modifiers being attached to McDonald's new mascot for its Happy Meal on social media and in newspaper ledes this morning. He's … Read the whole story
RETAIL"I knew our clubs are filled with some beautiful, wonderful, great stories, and I was thinking a contest would be a fun way to … Read the whole story
AUTOMOTIVEMajor automotive brands, especially in the high-emotional, high-spend auto sector, have tons of fans on social. Getting them to share the positives about a … Read the whole story
BEVERAGESTeens were challenged to submit short videos of themselves showing what it feels like when they take a sip of Coke, for a chance … Read the whole story
FINANCIAL SERVICESThe Aflac duck is joining forces with HGTV celebrity licensed contractor Scott McGillivray in a campaign that includes a contest conducted via social media. Read the whole story
ELECTRONICS"Most consumers think, 'I'm good with what I have,'" Peggy Ang, vice president of marketing communications at Samsung Electronics America, tells "Marketing Daily." "We … Read the whole story
AUTOMOTIVE"It's a natural fit between our communities and our thinking," says Mini U.S. Director of Marketing Tom Salkowsky. "He's an entrepreneur and he's independent; … Read the whole story
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"The Strategy" opens with Peggy standing in a Burger Chef parking lot. She's invading the window of a station wagon in an attempt to … Read the whole story
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The dreaded mid-life crisis: the stuff of jokes and stereotypes. A numerical milestone when inevitable self-reflection takes place: What have I accomplished? Am I … Read the whole story
