Top of The News
by Thom Forbes
Performance horseshoes aren't among Skechers product offerings - at least not yet - but that hasn't stopped it from becoming the first marketer to sign Triple Crown hopeful California Chrome … Read the whole story
BEVERAGES
by Karl Greenberg
First, Coke is a major sponsor of both races. Second, NASCAR driver Kurt Busch raced both last Sunday. Two major races in one day … Read the whole story
PACKAGED GOODS
by Aaron Baar
Taking a cue from the mobile game "Blendoko," where users align colored squares on a board to create a sequence of blends that move … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Standing behind or stepping away from a sponsorship can be a tough call for a brand, YouGov BrandIndex CEO Ted Marzilli tells "Marketing Daily." … Read the whole story
BEVERAGES
by Karlene Lukovitz
The new colors will be available in June at professional salons and at Ulta.com. Shades will be sold separately and also in mini-packs featuring … Read the whole story
RETAIL
by Karl Greenberg
Lease-to-own home goods retailer Aaron's is touting its payment options for poor-credit customers with an ad campaign that launched this week. The Atlanta-based retailer … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
What you are reading is sponsored content, because this is an advertising-supported publication. If you were to put a little yellow label above this … Read the whole story
COMMENTARY
by Gail Marie
Our challenge was to help a small regional brewer - Big Boss Brewing - stand out in the sea of suds and win over … Read the whole story