November 20 - 23, 2024
Monday, June 2, 2014
Top of The News
Performance horseshoes aren't among Skechers product offerings - at least not yet - but that hasn't stopped it from becoming the first marketer to sign Triple Crown hopeful California Chrome … Read the whole story
BEVERAGESFirst, Coke is a major sponsor of both races. Second, NASCAR driver Kurt Busch raced both last Sunday. Two major races in one day … Read the whole story
PACKAGED GOODSTaking a cue from the mobile game "Blendoko," where users align colored squares on a board to create a sequence of blends that move … Read the whole story
FINANCIAL SERVICESStanding behind or stepping away from a sponsorship can be a tough call for a brand, YouGov BrandIndex CEO Ted Marzilli tells "Marketing Daily." … Read the whole story
BEVERAGESThe new colors will be available in June at professional salons and at Ulta.com. Shades will be sold separately and also in mini-packs featuring … Read the whole story
RETAILLease-to-own home goods retailer Aaron's is touting its payment options for poor-credit customers with an ad campaign that launched this week. The Atlanta-based retailer … Read the whole story
- COMMENTARY
What you are reading is sponsored content, because this is an advertising-supported publication. If you were to put a little yellow label above this … Read the whole story
- COMMENTARY
Our challenge was to help a small regional brewer - Big Boss Brewing - stand out in the sea of suds and win over … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG November 17 - 20, 2024
Mar Monte Hotel
Featuring top industry speakers including:
Erika Reed - General Mills, Manager - Consumer Data Strategy
Joey Rath - Ferrara, Global MArketing Director, NERDS Candy
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