Marketing Daily
Monday, June 2, 2014
  • Coca-Cola Wins Social Races At Indy And 600

    First, Coke is a major sponsor of both races. Second, NASCAR driver Kurt Busch raced both last Sunday. Two major races in one day … Read the whole story

  • Benjamin Moore Expands Marketing Palette

    Taking a cue from the mobile game "Blendoko," where users align colored squares on a board to create a sequence of blends that move … Read the whole story

  • State Farm Handles Clippers Controversy Correctly

    Standing behind or stepping away from a sponsorship can be a tough call for a brand, YouGov BrandIndex CEO Ted Marzilli tells "Marketing Daily." … Read the whole story

  • Coca-Cola Partners With OPI Nail Polish

    The new colors will be available in June at professional salons and at Shades will be sold separately and also in mini-packs featuring … Read the whole story

  • Aaron's Ramps Up Store Redesign, New Ads

    Lease-to-own home goods retailer Aaron's is touting its payment options for poor-credit customers with an ad campaign that launched this week. The Atlanta-based retailer … Read the whole story

  • The Crusades Lasted 200 Years. I'm Just Getting Started

    What you are reading is sponsored content, because this is an advertising-supported publication. If you were to put a little yellow label above this … Read the whole story

  • 2014 EFFIE Award Preview: Big Boss Brewing's Beercade

    Our challenge was to help a small regional brewer - Big Boss Brewing - stand out in the sea of suds and win over … Read the whole story