Top of The News
Hilton Worldwide is building a "collection" of upscale four- to five-star hotels formally known as "Curio - A Collection by Hilton" that is targeted to "travelers who seek local discovery … Read the whole story
TECHNOLOGYMost consumers know Kevlar as the product that stops a bullet. But the product, which is nearing its 50-year anniversary, is used in many … Read the whole story
BEVERAGESLaphroaig Single Malt Scotch Whisky wasn't kidding around when it dubbed its new campaign "#Opinions Welcome." The campaign's videos capture the frank, visceral reactions … Read the whole story
TRAVEL"We wanted to make a bold statement," Kristine Friend, senior director, segment marketing at Marriott International, tells "Marketing Daily." "We are tripling the investment. … Read the whole story
AUTOMOTIVE"Despite the overwhelming amount of attention placed on the GM recalls in May, car shoppers don't seem to be holding anything against GM brands," … Read the whole story
RETAILWhile Father's Day is never the retail blowout that moms have come to enjoy, it is a big moment for spotting retail trends. And … Read the whole story
- APPAREL
Jockey's "Seize The Day" campaign includes print advertising featuring spokesperson and celebrity fashion stylist Rachel Zoe and an online promotion with three components. Read the whole story
- COMMENTARY
Recognition wasn't a problem for Hanes, but perception was - especially among younger audiences. Our challenge was to modernize perception of Hanes among Millennial … Read the whole story
