Marketing Daily
Wednesday, June 4, 2014
  • Kevlar Encourages Everyone To 'Dare Bigger'

    Most consumers know Kevlar as the product that stops a bullet. But the product, which is nearing its 50-year anniversary, is used in many … Read the whole story

  • Laphroaig Welcomes Opinions, Appreciative Or Not

    Laphroaig Single Malt Scotch Whisky wasn't kidding around when it dubbed its new campaign "#Opinions Welcome." The campaign's videos capture the frank, visceral reactions … Read the whole story

  • Marriott Says 'Love Travels' With Largest LGBT Campaign

    "We wanted to make a bold statement," Kristine Friend, senior director, segment marketing at Marriott International, tells "Marketing Daily." "We are tripling the investment. … Read the whole story

  • May Sales Equals Good News For GM

    "Despite the overwhelming amount of attention placed on the GM recalls in May, car shoppers don't seem to be holding anything against GM brands," … Read the whole story

  • Chow, Gift Cards Biggest Winners For Dads

    While Father's Day is never the retail blowout that moms have come to enjoy, it is a big moment for spotting retail trends. And … Read the whole story

  • Jockey Seizes The Day For New Skimmies Campaign

    Jockey's "Seize The Day" campaign includes print advertising featuring spokesperson and celebrity fashion stylist Rachel Zoe and an online promotion with three components. Read the whole story

  • 2014 EFFIE Award Preview: Hanes' Undercover Color

    Recognition wasn't a problem for Hanes, but perception was - especially among younger audiences. Our challenge was to modernize perception of Hanes among Millennial … Read the whole story