Most consumers know Kevlar as the product that stops a bullet. But the product, which is nearing its 50-year anniversary, is used in many … Read the whole story

Laphroaig Single Malt Scotch Whisky wasn't kidding around when it dubbed its new campaign "#Opinions Welcome." The campaign's videos capture the frank, visceral reactions … Read the whole story

"We wanted to make a bold statement," Kristine Friend, senior director, segment marketing at Marriott International, tells "Marketing Daily." "We are tripling the investment. … Read the whole story

"Despite the overwhelming amount of attention placed on the GM recalls in May, car shoppers don't seem to be holding anything against GM brands," … Read the whole story

While Father's Day is never the retail blowout that moms have come to enjoy, it is a big moment for spotting retail trends. And … Read the whole story