PACKAGED GOODS
by Karl Greenberg
A company rep tells "Marketing Daily" the secret sauce for the effort, "Power to Your Mouth" at #PowertoYourMouth, is the ability to maximize engagement … Read the whole story
RETAIL
by Sarah Mahoney
If a competitor's offering is lower than the price they paid at Walmart. The Bentonville, Ark.-based retailing giant says the technology compares about 80,000 … Read the whole story
FOOD
by Karlene Lukovitz
It alleges that bestselling author Dov Seidman owns federal trademark registrations for the word and mark "HOW" and that in creating the "How Matters" … Read the whole story
AIRLINES
by Tanya Gazdik
United Airlines is supporting the Happy Hearts Fund -- a non-profit foundation dedicated to rebuilding schools and restoring hope and opportunity in the lives … Read the whole story
PACKAGED GOODS
by Sarah Mahoney
In a statement, the Advertising Standards Authority says it ruled on a single complaint that the ad was both "overly sexual and demeaning to … Read the whole story
TELECOM
by Aaron Baar
"[The adoption rate] certainly feels quick," Stephen Baker, vice president of industry analysis at NPD, tells "Marketing Daily." "It's interesting that after T-Mobile jumped … Read the whole story
COMMENTARY
by
I swore that I would not read one word about the wedding, nor look at any of the pictures. I was sick of the … Read the whole story
COMMENTARY
by Paul Kramer
If you're like me, you've probably become all-too-weary of hearing the term "Big Data" bandied about. The label itself has not only become tiresome, … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
GM will roll past the ignition switch recall. And part of the reason for that is the dealer body, which hasn't gotten too much … Read the whole story