Marketing Daily
Friday, June 6, 2014
  • Listerine's World Cup Sponsorship A Social Juggernaut

    A company rep tells "Marketing Daily" the secret sauce for the effort, "Power to Your Mouth" at #PowertoYourMouth, is the ability to maximize engagement … Read the whole story

  • Walmart, Sam's Sharpen Mobile, Digital Edge

    If a competitor's offering is lower than the price they paid at Walmart. The Bentonville, Ark.-based retailing giant says the technology compares about 80,000 … Read the whole story

  • Chobani Calls Ad-Theme Infringement Suit 'Baseless'

    It alleges that bestselling author Dov Seidman owns federal trademark registrations for the word and mark "HOW" and that in creating the "How Matters" … Read the whole story

  • United, JetBlue Support Children's Charities

    United Airlines is supporting the Happy Hearts Fund -- a non-profit foundation dedicated to rebuilding schools and restoring hope and opportunity in the lives … Read the whole story

  • Rihanna's Rogue Ads Too Sexy For British Kids

    In a statement, the Advertising Standards Authority says it ruled on a single complaint that the ad was both "overly sexual and demeaning to … Read the whole story

  • Consumers Liking Phone Upgrade Plans

    "[The adoption rate] certainly feels quick," Stephen Baker, vice president of industry analysis at NPD, tells "Marketing Daily." "It's interesting that after T-Mobile jumped … Read the whole story

  • Extra: Headless Statue Found In Golden Toilet

    I swore that I would not read one word about the wedding, nor look at any of the pictures. I was sick of the … Read the whole story

  • Time To Dump Big Data

    If you're like me, you've probably become all-too-weary of hearing the term "Big Data" bandied about. The label itself has not only become tiresome, … Read the whole story

  • GM Makes Changes; Dealers Carry Weight

    GM will roll past the ignition switch recall. And part of the reason for that is the dealer body, which hasn't gotten too much … Read the whole story