Marketing Daily
Monday, June 9, 2014
  • Harley-Davidson Back On Track With X Games

    Dino Bernacchi, director of U.S. marketing for Harley-Davidson, tells Marketing Daily that #Xgamesflattrack has garnered 200% more social engagement than the same pre-event tease … Read the whole story

  • Legislator To Propose Federal Tax On Sugary Drinks

    In her address, by video, Rep. Rosa DeLauro, D-Conn., encouraged people to see the documentary "Fed Up," saying it "demonstrates beyond a shadow of … Read the whole story

  • Pacifico Virtually Takes Consumers To Mexico

    "The brand was discovered in the Baja years ago by the American surfers who went down there. This part of Mexico is important to … Read the whole story

  • New Chrysler Campaign Says 'We Built This'

    The Chrysler brand on June 7 launched the main body of its advertising and marketing campaign for the Chrysler 200 sedan. The effort, "Born … Read the whole story

  • Hyman Roth, Eat Your Heart Out

    A combined Comcast and Time Warner, hitherto mere CRM bad boys who overcharged for inferior service, would now control one-third of the Internet in … Read the whole story

  • How Google Hides Pizza

    Have you tried searching for "pizza near me" on your phone lately? You'll notice the map lights up with options that, with a click … Read the whole story

  • Promos in Video On Demand May Up TV Viewing

    Video-on-demand TV platforms may not only be held in high regard by general TV advertisers, but with TV program marketers as well. The "conversion" … Read the whole story