Marketing Daily
Wednesday, June 11, 2014
  • With Beauty And Non-Fans, Kia Touts World Cup

    The ads feature Brazilian supermodel and World Cup spokesperson Adriana Lima, whom Kia used in its Super Bowl spot two years ago to launch … Read the whole story

  • Chef Boyardee Disappoints Some With Pop-Top Return

    "Last spring, we made the decision to remove pop-tops from our canned pasta," Chef Boyardee representative Dan Skinner tells "Marketing Daily." "We soon learned … Read the whole story

  • Wrangler's Red Targets Millennial Men

    Pants are sold in four fits -- Vintage Skinny, Vintage Slim, Vintage Straight and Vintage Boot, as well as a variety of washes. Even … Read the whole story

  • Clarion Reconnects With Car Culture

    To remain connected, Clarion has launched "Clarion Builds," a real-time marketing program chronicling the restoration of classic cars. Through social and traditional media, the … Read the whole story

  • Nissan Rolls Out Campaign For Titan, Hints At Hauler

    Nissan is also about to show the 2015 version of either the Titan or the Frontier mid-size pickup. They aren't saying which. However, the … Read the whole story

  • What Happened To Legendary Lines?

    Attention spans are shorter - "Second Screen" is, in fact, the first way of viewing nowadays. That may divide people's focus, but it does … Read the whole story

  • So Long, General Lee: AutoTrader Launches Biggest Campaign Ever With 'Dukes Of Hazzard' Stars

    Working with its agency, Doner, the online car shopping site, taps the original "Bo" and "Luke" to show today's consumer how new tools in … Read the whole story