Marketing Daily
Thursday, June 12, 2014
  • Avon Gets Lucky, Signs Sharapova For New Fragrance

    Advantage, Avon. The beauty company says tennis phenom Maria Sharapova is the face of Avon Luck, two new fragrances for men and women. It … Read the whole story

  • Honda Launches Honda Stage, Takes To The Road

    Tom Peyton, who oversees marketing and advertising at American Honda, tells "Marketing Daily" that YouTube is the right hub for Honda's content. "Most videos … Read the whole story

  • Toshiba Business Hypes Collaboration, Information

    "We had been a company that manufactured and sold office and printing equipment," Bill Melo, chief marketing executive, services and solutions for Toshiba America … Read the whole story

  • Chromecast Popular, Not Often Used

    "Consumers are very particular about their viewing habits," Brett Sappington, director of research at Parks Associates, tells "Marketing Daily." "It also shows that they're … Read the whole story

  • Brands Meet Brands At Next Week's Licensing Expo

    Chris DeMoulin, president of Licensing Expo -- the biggest global trade show for the industry, happening next week in Las Vegas -- tells "Marketing … Read the whole story

  • Does Brazil Matter For Brand Owners?

    Blessed with natural resources and a $7 billion luxury market, Brazil creates 19 new millionaires every day, and 35 million people have escaped poverty … Read the whole story

  • A Bank Uses Its Ad Campaign To Help Job Seekers

    Fifth Third Bank and its agency Leo Burnett are using real job seekers in a new advertising campaign to help people find a job … Read the whole story