PACKAGED GOODSAdvantage, Avon. The beauty company says tennis phenom Maria Sharapova is the face of Avon Luck, two new fragrances for men and women. It … Read the whole story
AUTOMOTIVETom Peyton, who oversees marketing and advertising at American Honda, tells "Marketing Daily" that YouTube is the right hub for Honda's content. "Most videos … Read the whole story
TECHNOLOGY"We had been a company that manufactured and sold office and printing equipment," Bill Melo, chief marketing executive, services and solutions for Toshiba America … Read the whole story
RESEARCH"Consumers are very particular about their viewing habits," Brett Sappington, director of research at Parks Associates, tells "Marketing Daily." "It also shows that they're … Read the whole story
CONFERENCEChris DeMoulin, president of Licensing Expo -- the biggest global trade show for the industry, happening next week in Las Vegas -- tells "Marketing … Read the whole story
- COMMENTARY
Blessed with natural resources and a $7 billion luxury market, Brazil creates 19 new millionaires every day, and 35 million people have escaped poverty … Read the whole story
Fifth Third Bank and its agency Leo Burnett are using real job seekers in a new advertising campaign to help people find a job … Read the whole story
