Top of The News
by Thom Forbes
General Motors CEO Mary Barra is taking her new mantra - we can and will our change our culture - to another Congressional hearing at 10 a.m. today. As difficult … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Chevy is launching a raft of new ads for the Hispanic market under its global "Find New Roads" tag. Comprising six new TV spots … Read the whole story
RESEARCH
by Sarah Mahoney
While most major marketers court the "responsible consumption" market at least halfheartedly, new research from the Boston Consulting Group shows that consumers still find … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Esurance is partnering with the San Francisco 49ers in a multi-year deal and will be the official sponsor of the NFL teams' new fan … Read the whole story
RESEARCH
by Aaron Baar
"The way that marketing has been defined in the past needs to change. Marketing [is now] linked with technology and analytics and that means … Read the whole story
RESTAURANTS
by Karlene Lukovitz
While the discount can be used on any order, the messaging in the Wendy's discount offer notes that $1.50 is enough to try the … Read the whole story
RESEARCH
by Karl Greenberg
It's hard to generalize about a demographic bounded by high school seniors and 34-year-old Park Slope parents, but Millennials have one thing in common … Read the whole story
COMMENTARY
by Kirk Olson
The quest for unique experiences coupled with widespread social media sharing has turned up the pressure to live life beyond the ordinary. Read the whole story