Marketing Daily
Monday, June 23, 2014

Top of The News

Tabloid Heaven: Dov Charney FIghts His Ouster
by Thom Forbes

American Apparel founder Dov Charney has indicated that he will vigorously fight the allegations of misconduct and sexual harassment that led his company's board to summarily oust him as chairman … Read the whole story

  • BEVERAGES
    Mike's Rebranding Promo Marks 1M Facebook Fans
    by Karlene Lukovitz

    Within a day of ID'ing Paul Siano of Orland Park, Ill. as its one millionth Facebook fan, Mike's had renamed itself "Paul's Hard Lemonade" … Read the whole story

  • AUTOMOTIVE
    Bumblebee Is Back In New Transformers Movie
    by Karl Greenberg

    The global media push makes sense because Chevrolet is leveraging the world popularity of the series (it's the 13th highest-grossing franchise) to tout global … Read the whole story

  • ENERGY
    Calif. Bear Pushes Wise Energy Use
    by Aaron Baar

    In an effort to get Californians to be even more energy- and water-conscious as the state moves into drought season, Energy Upgrade California has … Read the whole story

  • SPORTS
    Marketers Capitalize On Futbol Fever
    by Tanya Gazdik

    Marketing efforts around the 2014 FIFA World Cup Brazil are in full swing. The FIFA Man Of The Match, presented by Budweiser, is seeing … Read the whole story

  • APPAREL
    Speedo Partners With Red Cross In Safety Splash
    by Sarah Mahoney

    More than half of all Americans can't swim, and the Red Cross -- with help from Speedo -- is hoping to change that. Starting … Read the whole story

  • AUTOMOTIVE
    Mercedes-Benz Evolution Tour Puts Bands, GLA On Stage
    by Karl Greenberg

    Now, with summer here, Mercedes-Benz USA is spotlighting the GLA with an alternative music program called the MB Evolution Tour. It's a series of … Read the whole story

  • COMMENTARY
    Beyond Siri
    by Eric Holmen

    This is why Apple is investing in voice, and here's how marketers should adapt. Read the whole story