Marketing Daily
Monday, June 23, 2014
  • Mike's Rebranding Promo Marks 1M Facebook Fans

    Within a day of ID'ing Paul Siano of Orland Park, Ill. as its one millionth Facebook fan, Mike's had renamed itself "Paul's Hard Lemonade" … Read the whole story

  • Bumblebee Is Back In New Transformers Movie

    The global media push makes sense because Chevrolet is leveraging the world popularity of the series (it's the 13th highest-grossing franchise) to tout global … Read the whole story

  • Calif. Bear Pushes Wise Energy Use

    In an effort to get Californians to be even more energy- and water-conscious as the state moves into drought season, Energy Upgrade California has … Read the whole story

  • Marketers Capitalize On Futbol Fever

    Marketing efforts around the 2014 FIFA World Cup Brazil are in full swing. The FIFA Man Of The Match, presented by Budweiser, is seeing … Read the whole story

  • Speedo Partners With Red Cross In Safety Splash

    More than half of all Americans can't swim, and the Red Cross -- with help from Speedo -- is hoping to change that. Starting … Read the whole story

  • Mercedes-Benz Evolution Tour Puts Bands, GLA On Stage

    Now, with summer here, Mercedes-Benz USA is spotlighting the GLA with an alternative music program called the MB Evolution Tour. It's a series of … Read the whole story

  • Beyond Siri

    This is why Apple is investing in voice, and here's how marketers should adapt. Read the whole story