Marketing Daily
Friday, June 27, 2014
  • Mercedes-Benz Packs The GLA With Social Campaign

    As part of the campaign, each social maven will share photos of what they have packed for the trip, and how they would load … Read the whole story

  • Tablet Use, Penetration Still Climbing Among Gen Z

    And NPD says kids are using them in 48% of those homes, up from 38%. And almost half of the parents included in the … Read the whole story

  • Social Media, World Cup Marketing Fuel Nike Sales

    Despite stepped-up marketing spend heading into the World Cup, Nike reported stronger-than-expected results for its fiscal fourth quarter. The company says its gains were … Read the whole story

  • Tea Marketers Should Focus On Kids, Parents

    "We don't see tea companies targeting Millennial moms enough, and they should," Packaged Facts analyst David Morris, the author of the report. tells "Marketing … Read the whole story

  • Buick Puts On Running Shoes With MapMyFitness

    Buick is hoping to raise awareness of its own compact sedan, Verano, by going after the (younger) active folks who still have good knees. … Read the whole story

  • Appeals Court Kills New York City's Big-Soda Ban

    By a 4-to-2 vote, the New York State Court of Appeals upheld two lower courts that ruled that the city had overreached its authority … Read the whole story

  • This Sporting Season Is Best Time To Go Native

    As any fan rooting for their favorite team can attest, the mobile device is the first screen for fans. Global brands know this and … Read the whole story