Top of The News
by Thom Forbes
Facing a barrage of shots from competitors, TGI Fridays this morning is launching a summer-long promotion that offers "a continuous supply" of a chosen appetizer for $10 per person. Read the whole story
BEVERAGES
by Karlene Lukovitz
Some of the tweets from around the world were made into music videos featuring a cappella group Vive Vocals, and sent back to the … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Today is the day for Chevrolet. In a $70 million deal, the automaker gets the golden bowtie on Manchester United jerseys. The logo placement … Read the whole story
AUTOMOTIVE
by Karl Greenberg
For Chevrolet, the big play is getting its logo on Manchester United jerseys on Monday. But the automaker is executing against that in various … Read the whole story
RETAIL
by Sarah Mahoney
In certain cultures -- especially French, Italian and Spanish -- as well as much of rural America, rabbit has never gone out of fashion. … Read the whole story
PETS
by Tanya Gazdik
The takeaway for pet merchandise marketers is that pet parents consider their pets like family members, and a great way to appeal to them … Read the whole story
ELECTRONICS
by Aaron Baar
In a commercial in cinemas over the July 4 weekend, music artists such as John Legend, Iggy Azalea and Charli XCX, Lady Antebellum and … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
We should be afraid of a company that serves 15% of mankind and treats them like lab rats...or worse. "The Wall Street Journal" reported … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
How can a consumer brand can bring something to a table already overladen with musical content. The answer, as it was back in Peaches … Read the whole story
COMMENTARY
by David Shaw
A brand's perception of loyalty must take into account both ends of the spectrum, both the passionate fans and the transactional consumers. Read the whole story