Marketing Daily
Tuesday, July 29, 2014
  • Heineken Enlists Fred Armisen

    "As a native New Yorker and improv-based comedian, Fred was a perfect fit for this effort," Colin Westcott-Pitt, VP of marketing, Heineken, tells "Marketing … Read the whole story

  • More Head To Retail Clinics for Chronic Woes, Prevention

    Typically staffed by nurse practitioners and physician assistants, the clinics are still primarily a place people go for acute care, and are often open … Read the whole story

  • 'Share A Coke' Results Lead Summer Campaigns

    "The #shareacoke hashtag and campaign-specific Web site are smart content marketing plays, and the offline act of sharing Cokes prompt many consumers to talk … Read the whole story

  • Lexus Back With Weinstein Project

    Lexus says the shorts, "Market Hours" by Stanford grad Jon Goldman, and "Operation Barn Owl" by Japanese auteur Satsuki Okawa with script by writer … Read the whole story

  • Reebok Gets Into The Bacon Craze

    Many athletes -- particularly CrossFitters -- are hardcore adherents to the Paleolithic ("Paleo") diet that positions bacon as a key food group. Bacon is … Read the whole story