Marketing Daily
Monday, August 4, 2014
  • New Subway Campaign Spotlights Veggies

    "In a very crowded and competitive marketplace, you need to do everything you can to stand out," sums up CEO Tony Pace, who confirms … Read the whole story

  • Deloitte Q&A: The Vanishing Back-To-School Season

    Amid the flurry of forecasts about how much (or maybe how little) parents plan to spend outfitting their kids, one clear trend is that … Read the whole story

  • Kimberly-Clark Launches Social Movement For Depend

    Perhaps more importantly, the integrated, Millennial-centric campaign uses the idea that raising awareness of bladder leakage as a common problem -- and erasing the … Read the whole story

  • Bret Michaels Rocks Nissan Vehicles In Digital Effort

    The series has Michaels starring in several videos, each focusing on a specific product virtue of the automaker's vans and trucks and the testing … Read the whole story

  • Hottest Retail Categories: Food, Fashion And Furnishings

    Grocery giant Albertsons registered a 432.7% gain, primarily from acquisitions. Boston-based Wayfair had a gain of 52.5%, while Ascena Retail Group, parent of clothing … Read the whole story

  • The Tide Is Turning. Also Febreze.

    Yo, A.G. I was struck by your bold plan to consolidate your brand portfolio to focus on core businesses and avoid further creeping incrementalism … Read the whole story