Marketing Daily
Tuesday, August 5, 2014

Top of The News

Feds Scrutinizing GM's Subprime Loans
by Thom Forbes

The U.S. Justice Department is investigating General Motors' subprime lending practices. It is "seeking documents on underwriting criteria, origination, warranties and securitization of subprime loans since 2007, GM Financial said … Read the whole story

  • ELECTRONICS
    Samsung Takes Golf Fans Behind The Tournament
    by Aaron Baar

    Via a new "PGA Championship App," the company will give people using their smart TVs and mobile devices the ability to toggle between alternate … Read the whole story

  • RETAIL
    For Back-to-College Crowd, Macy's, Target Tap Vid Love
    by Sarah Mahoney

    The stakes for back-to-college are high: The National Retail Federation says that college students and their parents are the "golden geese" of back-to-school spending, … Read the whole story

  • RESTAURANTS
    The Colonel Pumps Gas For KFC Promo
    by Karlene Lukovitz

    To promote its new $5 Fill-Ups menu offering, KFC recently had an actor dressed as Colonel Sanders surprise motorists at a Louisville, Ky. service … Read the whole story

  • AUTOMOTIVE
    Specialized Tops Tour De France, But U.S. Is Tough Hill
    by Karl Greenberg

    The U.S. market for bikes is all kinds of steep, and a real climb for the business. "Marketing Daily" talks to Specialized CMO Ben … Read the whole story

  • COMMENTARY
    Your Personal Brand Is Who You Are
    by Charles Shillingburg

    Whether you know it or not, you are a Brand, just like a company, because people have already formed opinions of you. And, those … Read the whole story

  • Red Bull Takes Flight In Tricked-Up Twitter Campaign
    by Larissa Faw

    For the campaign, tied to the energy drink's upcoming Air Race in Ascot, the first tweet features a digital stunt plane whose graphic-designed plumes … Read the whole story