AUTOMOTIVE
by Karl Greenberg
The campaign kicks off with an anthem spot. Shot at Acura's R&D center, the ad comprises a series of snapshot scenes showing Honda engineers, … Read the whole story
APPAREL
by Sarah Mahoney
A spokesperson tells "Marketing Daily" that the brand campaign brings "the values of determination, confidence, bravery and joy to the world of sport. 'Faster' … Read the whole story
ELECTRONICS
by Aaron Baar
Using a cell phone is generally frowned upon in movie theaters, but as part of its overall marketing program to showcase its new G3 … Read the whole story
APPAREL
by Karl Greenberg
Under Armour and GreenLight Media and Marketing have launched a documentary content series, "Huddle Up," detailing the trials and achievements of Carolina Panthers' starting … Read the whole story
RESTAURANTS
by Tanya Gazdik
Legal Sea Foods is going on the offensive, explaining in a series of TV spots why "chain" is a "four-letter word." In one spot, … Read the whole story
APPAREL
by Sarah Mahoney
Looks like the upheaval at Lululemon may be working its way toward some of that yogi- serenity, with big-bucks founder Chip Wilson agreeing to … Read the whole story
FOOD
by Karlene Lukovitz
Quaker points out that teachers receiving funds from the program can choose to buy "nourishing breakfast foods and refueling snacks" for their students, as … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
In your attempted takedown of HBO's John Oliver for his very funny takedown of native advertising, you made a number of interesting points I … Read the whole story
COMMENTARY
by Curtis Hougland
Dark social is the behavior that connects the entire purchasing journey today. Yet, most marketers are still in the dark about dark social. Just … Read the whole story