Marketing Daily
Tuesday, August 12, 2014
  • Kenneth Cole's Fall Campaign Targets Social Change

    The new effort, called "Look good, for good," is bolstering nonprofit projects in three key areas, including collective health, civil liberties, and artistic activism. … Read the whole story

  • Oreo Launches Mini Deliveries Promo

    "Oreo Mini Deliveries are our way of saying a little thanks to the people and places who help put a little bit of wonder … Read the whole story

  • DirecTV Double Fantasy Is Rapping Manning Brothers

    The rapping Manning brothers are back again for DirecTV, this time to pitch a new fantasy-football channel offered by the satellite television service. "We … Read the whole story

  • CVS/pharmacy, Boys & Girls Clubs of America Pair Up

    CVS/pharmacy will donate a portion of the proceeds from the sale of school supplies, up to $125,000, to Boys & Girls Clubs of America's … Read the whole story

  • Dodge's Peet, Ortiz Talk Robinson, Johnson. And Dart

    A new campaign for Dodge Dart, "Don't Touch My Dart," via Wieden+Kennedy, features comics Craig Robinson and Jake Johnson. Randy Ortiz, head of Dodge … Read the whole story

  • What A Mess: And Delta Faucet Wants To Help Clean It Up

    The Company's new "Happimess" campaign will span multiple online and traditional media and was developed by creative AOR Leo Burnett Chicago, McMURRY/TMG and Burnett … Read the whole story

  • Why CMOs Must Help CIOs Rethink Technology To Stop Bleeding Red

    While IT takes charge of the technology across companies, 51% of marketing leaders say they do not firmly believe that IT has the knowledge … Read the whole story