Marketing Daily
Friday, August 15, 2014
  • Millennial Auto Shoppers Are Digital, Mobile, Confused

    The "Dukes of Hazzard"-themed ad campaign AutoTrader launched this year addresses some basic car shopping behavior trends: mobile, device agnostic, and real-time digital auto ... Read the whole story

  • BK Satisfries Droop; Wendy's Pretzel Bun Prevails

    Surveys continue to show significant and growing numbers of consumers saying they are actively trying to eat healthier diets, and the leading burger chains ... Read the whole story

  • With Falling Traffic, Walmart Reports Weak Results

    Walmart lowered its financial forecast for the full year, citing pressures from lower sales in the U.S., as well as rising healthcare costs. And ... Read the whole story

  • Horses Essential To U.S. Pet Market

    "Because economic conditions have been improving, and because those horse owners that remain are passionate about their horses, conditions look favorable for slow recovery, ... Read the whole story

  • JCPenney Rocks Results; Kohl's Falters

    According to YouGov BrandIndex, parents considering buying back-to-school clothes at Penney fell from 26% to 23%. Kohl's also had a drop in purchase consideration, ... Read the whole story

  • I'll Have That Campaign With Ice

    You are challenged to take the dunk. If you don't, you donate to the association. Therefore, everyone pictured getting iced is presumably not donating. ... Read the whole story

  • HP Transforms Vine Videos Into A TV Ad

    The transformation was not part of the original plan, executives at HP ad shop 180LA say. But one Vine video became a viral sensation, ... Read the whole story