Marketing Daily
Friday, September 5, 2014
  • B2B Meets C In New Starwood Loyalty Program

    The campaign includes a first-ever media buy with LinkedIn, targeting the travel and meeting-planning vertical. There are also Facebook ads and promoted posts; a … Read the whole story

  • Scharffen Berger Digital Billboards Feature Selfies

    The campaign includes creative executions produced by San Francisco agency Camp + King that celebrate the "wonderfully complicated" make-up of the premium chocolate and … Read the whole story

  • Voya Completes Metamorphosis From ING

    Voya Financial, formerly ING U.S. Inc., is launching a consumer marketing campaign that marks the company's final step in rebranding. Voya is an abstract … Read the whole story

  • MyBurberry Smells Like Social Media

    Usually, NPD Group's Karen Grant tells "Marketing Daily," companies work with larger fragrance companies, such as Interparfums or Procter & Gamble, to handle their … Read the whole story

  • Streaming Devices See Rapid Adoption

    "Affordability can drive impulse buying, rapid increases in ownership, and in turn it is increasing the number of homes with access to apps on … Read the whole story

  • Nudes Flash: It Could Happen To You

    On the surface, the idea of stealing the naked photos of young female celebrities and releasing them over the Interwebs is so culturally titillating … Read the whole story

  • Shopping As Hunting, Gathering And Maybe Hoarding

    We ended up at Cabela's, a red-state superstore: all things hunting, fishing, camping, boating and preparing for end times. I walked in there feeling … Read the whole story

  • They're Beautiful; Too Beautiful

    "Super Super Models," that is. Tongue firmly in cheek, Sir Richards Condom Co., has created a new campaign designed to prevent them from being … Read the whole story