Marketing Daily
Friday, September 5, 2014

Top of The News

Lego Gets A Hollywood Ending For Its Half-Year Sales
by Thom Forbes

Thanks to savvy product tie-ins with the hit computer-animated movie, "Everything Is Awesome" at Team Lego, which yesterday announced $2.03 billion in revenues for the first half of the year … Read the whole story

  • HOSPITALITY
    B2B Meets C In New Starwood Loyalty Program
    by Karl Greenberg

    The campaign includes a first-ever media buy with LinkedIn, targeting the travel and meeting-planning vertical. There are also Facebook ads and promoted posts; a … Read the whole story

  • FOOD
    Scharffen Berger Digital Billboards Feature Selfies
    by Karlene Lukovitz

    The campaign includes creative executions produced by San Francisco agency Camp + King that celebrate the "wonderfully complicated" make-up of the premium chocolate and … Read the whole story

  • FINANCIAL SERVICES
    Voya Completes Metamorphosis From ING
    by Tanya Gazdik

    Voya Financial, formerly ING U.S. Inc., is launching a consumer marketing campaign that marks the company's final step in rebranding. Voya is an abstract … Read the whole story

  • RETAIL
    MyBurberry Smells Like Social Media
    by Sarah Mahoney

    Usually, NPD Group's Karen Grant tells "Marketing Daily," companies work with larger fragrance companies, such as Interparfums or Procter & Gamble, to handle their … Read the whole story

  • ELECTRONICS
    Streaming Devices See Rapid Adoption
    by Aaron Baar

    "Affordability can drive impulse buying, rapid increases in ownership, and in turn it is increasing the number of homes with access to apps on … Read the whole story

  • COMMENTARY
    Nudes Flash: It Could Happen To You
    by

    On the surface, the idea of stealing the naked photos of young female celebrities and releasing them over the Interwebs is so culturally titillating … Read the whole story

  • COMMENTARY
    Shopping As Hunting, Gathering And Maybe Hoarding
    by Karl Greenberg, Staff Writer

    We ended up at Cabela's, a red-state superstore: all things hunting, fishing, camping, boating and preparing for end times. I walked in there feeling … Read the whole story

  • They're Beautiful; Too Beautiful
    by Larissa Faw

    "Super Super Models," that is. Tongue firmly in cheek, Sir Richards Condom Co., has created a new campaign designed to prevent them from being … Read the whole story