Top of The News
by Thom Forbes
Whether it's a main feature of Apple's press event tomorrow or an off-the-cuff glance at work in progress that most reports say won't ship until next year, a wrist device … Read the whole story
PACKAGED GOODS
by Karl Greenberg
The campaign is centered on a faux designer named Cloey De La Rox and her line of color-pattern underwear. The digital components feature a … Read the whole story
FOOD
by Karlene Lukovitz
The tool, dubbed "Pantry Pal," offers quick recipes for tasty, healthy, low-cholesterol meals that can be created with ingredients already in a household's pantry, … Read the whole story
ENTERTAINMENT
by Aaron Baar
The effort will include retail partnerships, licensing, advertising and online activations that will encourage the public to "Power Up Like a Marvel Super Hero," … Read the whole story
TRAVEL
by Tanya Gazdik
Princess Cruises is partnering with several NFL football teams in hopes of expanding the cruise line's presence in key markets. The cruise ship is … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Alan Bethke, VP marketing at Subaru of America, talks to "Marketing Daily" about how the company supported an aggressive product strategy with marketing to … Read the whole story
COMMENTARY
by Jeremy Jacobs
It's a challenging cat-and-mouse game for all brands, but it's especially daunting for brands that haven't built a nimble process and infrastructure prepared for … Read the whole story
by Joe Mandese
In a freewheeling conversation that touched on everything from the role of ad agencies and the adoption of programmatic media-buying systems to the emergence … Read the whole story