It will sponsor "The Voice Official App," designed to deliver content and act as a fan participation vehicle. Principally, according to the automaker, it … Read the whole story

When it comes to product awareness, news and reviews and word-of-mouth drives initial awareness, followed by brand advertising. When it comes to additional research, … Read the whole story

In the midst of a sweeping turnaround, Toys R Us is tapping a new segment for sales growth: Tween girls and their never-ending need … Read the whole story

The commercial draws a line between fame (nowadays) and legacy. Its first half, culled from the Internet, is comprised of "fails" such as a … Read the whole story

With technology, demographics and economic trends driving a revolution in shopping behavior, it's never been more important to maximize learning and skills across marketing … Read the whole story

The FDOC's partnership with Marvel includes a print comic book distributed free to one million children in schools across the country this fall, as … Read the whole story