Top of The News
by Thom Forbes
A government tabulation released for the first time yesterday shows that drug companies paid $3.5 billion to doctors and teaching hospitals for five months last year in research, consulting, speaking … Read the whole story
FOOD
by Karlene Lukovitz
"Hockey's popularity is growing rapidly, and this program enables Kraft to support a sport that's important to families and local communities," Julian Franklin, Kraft … Read the whole story
RETAIL
by Sarah Mahoney
As part of the program, the company will also honor competitors' loyalty card promotions if they are printed in the competitive ad, even if … Read the whole story
FOOD
by Karlene Lukovitz
Truvia tapped the four cooking mavens -- April Moore, Byron Talbott, Joanne Ozug and Gaby Dalkin -- to create videos in which they make … Read the whole story
by Aaron Baar
Known for its hair clippers and electric shavers, Wahl is launching the second iteration of its "Real Guys. Real Grooming" campaign. Like the previous … Read the whole story
BEVERAGES
by Karl Greenberg
"It's about how to start looking at not just traditional media buys," said Javier Farfan, head of music, entertainment and cultural marketing at PepsiCo., … Read the whole story
COMMENTARY
by Ken Beaulieu, Op-Ed Contributor
"We have a lot of equity in our networking business, and we have brought that into our new brand conversation," says Blair Christie, senior … Read the whole story