Marketing Daily
Thursday, October 30, 2014
  • 'Health-Committed' Consumers Represent Major Opportunities For Brands, Retailers

    People who are committed to healthful eating and lifestyles are well-informed about ingredients and food labels, and hard to sway with label claims. Yet … Read the whole story

  • Fantasy App Makes Subdued, Bewigged Nash An MVP

    For its DailyMVP fantasy sports app, TopLine Game Labs has enlisted two-time NBA MVP Steve Nash and two-time NFL and Super Bowl MVP Tom … Read the whole story

  • With Myriad Partnerships, Mazda Is Always On

    Mazda is not spending lots more money than it did last year, but you would think so based on the brand's "always on" strategy. … Read the whole story

  • ComScore: Why Online Spending Forecasts Are So Misleading

    It's the time of year when "Marketing Daily" is hip-deep in holiday spending forecasts. And while some of these closely-followed forecasts predict that people … Read the whole story

  • Siegel+Gale Serves Up Simple

    All told, the study looks at 12,000 respondents across eight countries, ranks 585 brands by their perceived simplicity. Worldwide, grocer Aldi is number one, … Read the whole story

  • Are We Going To Talk About It, Or Are We Going To Do It?

    How do we better align this ever-changing digital media world with how marketing leaders actually think about their business? Read the whole story