Top of The News
by Thom Forbes
There's a lot of hoo-haw out there this morning about three new "viral" videos in the "McDonald's "Our Food. Your Questions" campaign that are explicitly "about the McRib - just … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Auto marketers are still spending big on traditional media, with over half their money going to TV and radio. But they are increasingly going … Read the whole story
BEVERAGES
by Karlene Lukovitz
The initial elements include a digital campaign (screen capture here) on ESPN.com and The Bleacher Report, and a video featuring behind-the-scenes footage of Durant … Read the whole story
TECHNOLOGY
by Aaron Baar
Sound United, the parent company of Polk Audio and Definitive Technology, is launching two marketing campaigns to tout the brands' entry into the wireless … Read the whole story
BEVERAGES
by Tanya Gazdik
The beer company debuts a new TV spot, "Invitations," which stars real people answering the question, "If you could grab a Bud with any … Read the whole story
APPAREL
by Karl Greenberg
Outdoor brand Hi-Tec is doing its version of Pharrell Williams's "Happy" video as part of a new campaign called The Walkumentary Series. The effort … Read the whole story
COMMENTARY
by Philipp Stauffer
The future of marketing is philanthropy and causes. As it has been for two decades. Ever since Evelyn Lauder unleashed the pink ribbon in … Read the whole story
COMMENTARY
by Katy Keim, Op-Ed Contributor
Given the speed at which technology is rapidly evolving, consumer behaviors are following suit at an equally frenetic pace. In a world of extreme … Read the whole story