Auto marketers are still spending big on traditional media, with over half their money going to TV and radio. But they are increasingly going … Read the whole story

The initial elements include a digital campaign (screen capture here) on ESPN.com and The Bleacher Report, and a video featuring behind-the-scenes footage of Durant … Read the whole story

Sound United, the parent company of Polk Audio and Definitive Technology, is launching two marketing campaigns to tout the brands' entry into the wireless … Read the whole story

The beer company debuts a new TV spot, "Invitations," which stars real people answering the question, "If you could grab a Bud with any … Read the whole story

Outdoor brand Hi-Tec is doing its version of Pharrell Williams's "Happy" video as part of a new campaign called The Walkumentary Series. The effort … Read the whole story