Hollywood liked what it saw over the weekend: Two high-budget movies, targeting different audiences, each took in more than $50 million domestically for their openings and observers expect them to … Read the whole story
Abdalla was widely viewed as a possible successor to chairman and CEO Indra Nooyi, and his departure closely follows that of another veteran PepsiCo … Read the whole story
Eddie Hold, vice president of Connected Intelligence at The NPD Group, tells "Marketing Daily," "Usually, you'd consider these devices to be somewhat niche. In … Read the whole story
The ad features the message, "When someone you love is diagnosed with cancer, you have the power to help. There are many ways you … Read the whole story
Chase gets its logo on Westchester Knicks properties and home venue, the Westchester County Center in White Plains, N.Y. The team makes its inaugural … Read the whole story
Top marketers Jim Farley and Stephen Odell are trading places at Ford Motor. Both report to Fields, who said in a statement that the … Read the whole story
Reached the bottom of some Internet page the other day, and just when I thought I'd come to the end of useful content, there … Read the whole story
Count Ron Amram, senior media director at Heineken USA, among the growing list of mobile marketing believers. He points to the recent success of … Read the whole story
This holiday season, Target is launching a charitable campaign with Toms Shoes in order to reach these consumers searching for fashionable gifts but are … Read the whole story