Marketing Daily
Wednesday, November 19, 2014
  • Wendy's Makes Epic Deal Out Of Trivial Tweets

    To promote the limited-time return of its Bacon Portabella Melt, Wendy's ran an all-day promotion on Nov. 17 in which it made a big ... Read the whole story

  • Marketing To Become More Personalized, Authentic

    Brands will have to become more personal and more authentic in 2015, says branding firm Landor Associates. Marketing will become even more personalized next ... Read the whole story

  • With Sales Slipping, Kohl's Hoping For 'Frozen' Holiday

    Despite sagging sales and growing skepticism from industry observers, Kohl's is belting out its holiday marketing strategy, starting with an elaborate "Let It Go" ... Read the whole story

  • ComScore Predicts Holiday Online Sales To Climb 16%

    With the stock market at new highs and consumers relatively unconcerned about the economy, ComScore is predicting big gains in e-commerce this holiday season, ... Read the whole story

  • Fiat Extends Surfing Work With Vans

    The North American unit of Fiat Chrysler Automobile's (FCA) Fiat division is teaming with Vans to support the 2014 Vans World Cup of Surfing ... Read the whole story

  • Word-Of-Mouth Interactions Correlate With Rise In Sales

    One in eight word-of-mouth interactions results in consumer sales -- some $6 trillion in annual consumer spending, according to a new study. The results ... Read the whole story

  • Mountains Or Molehills? Using Social Data To Identify Brand Crises

    With the right analytical approach, marketers can distinguish mountains from molehills and create messaging and brand strategies accordingly. Here are three methods for quantifying ... Read the whole story

  • What The L.A. Show Will Deliver Besides Weather

    If you can only go to one auto show in a year (which should be called an "auto show year" since it starts the ... Read the whole story