Marketing Daily
Wednesday, December 17, 2014
  • Coke Ends 'American Idol' Sponsorship

    After 13 years, Coca-Cola is ending its groundbreaking sponsorship of the Fox network's "American Idol." Coca-Cola said that it felt the time was right … Read the whole story

  • For New Mini John Cooper Works Hardtop, Tony Hawk Flies, Guerlain Chicherit Drives

    Skateboarder king Tony Hawk, who can probably do as many aerial spins as Baryshnikov after a redeye and a double espresso, is flying over … Read the whole story

  • Banana Republic Appeals To Procrastinators

    As retailers approach the 11th hour, Banana Republic is making a final play for procrastinators, offering the world's last-minute Lucys same-day delivery, taxi rides … Read the whole story

  • T-Mobile Launches Data Rollover, Er, 'Stash'

    Continuing its "Uncarrier" mission of identifying, then relieving, consumer pain points, T-Mobile has unleashed its latest initiative (8.0, for those keeping track): data rollover. Read the whole story

  • Tesla Tops Added Value's List Of Brands With 'Vibe'

    Visionary, inspiring, bold and exciting. How many brands have that "vibe" in the argot of WPP global marketing consultancy Added Value? Amend that. How … Read the whole story