With global layoffs at Coca-Cola in the headlines, PepsiCo this week is surely content with a series of small stories here and there that keep us abreast of its short-term … Read the whole story
Love him or hate him, polarizing popster Justin Bieber is trending, thanks to his new role for Calvin Klein Jeans, a brand that has … Read the whole story
It also comes on the heels of McDonald's' confirmation that it's cutting 63 employees in its corporate operations as of Feb. 16, and will … Read the whole story
Most say it will be a strong year, especially if gasoline prices stay low. Mary Barra, CEO of General Motors, is optimistic. In a … Read the whole story
Much of the problem stems from a legacy business mindset of locking consumers into long-term contracts, and not providing much else in the way … Read the whole story
The initiative, which has collected 885,000 bras in four and a half years, is the largest of its kind, according to Soma. The company … Read the whole story
The first week of 2015 has proven surprisingly harsh and even heart-rending. But we have weathered worse; and keep in mind that as January … Read the whole story
I think that in some sense, we are back in 1999, where there were a million ideas and no bandwidth. Except reversed: we have … Read the whole story
Barry Westrum, EVP/marketing, explains his philosophy for transforming an iconic brand like DQ, how he keeps marketing relevant, his relationship with the product development … Read the whole story
This month, European Wax Center (EWC), creative AOR StrawberryFrog New York, PR agency Corbin-Hillman and Spark, the brand's media strategy and buying partner, are … Read the whole story