Marketing Daily
Tuesday, January 13, 2015
  • Hot Spot: McDonald's "Lovin' It" Shows Its Serious Side

    Just when McDonald's had audiences laughing with its light-hearted "Lovin' It," a rebranding effort that's given us archenemies that range from Wile E. Coyote ... Read the whole story

  • Tostitos NFL Video Series Stars Philly Coach Chip Kelly

    In 10 different 15-second videos, Kelly feigns increasing desperation and frustration in a variety of scenarios, as a voiceover announcer repeatedly rubs in the ... Read the whole story

  • Bloomie's Ties In With NBA All-Stars

    Bloomingdale's is partnering up with "GQ" for three videos with the fashion-forward Houston Rockets shooting star James Harden, all inspired by "The Walk," when ... Read the whole story

  • AT&T Makes College Football Presence Known

    "We look at the strength of college athletics as a great avenue to elevate our brand and business," says Ryan Luckey, AVP of corporate ... Read the whole story

  • Ally Bank Tells The 'Facts Of Life'

    The ads emphasize that because it is an online bank, it uses the money it saves from not operating expensive branches to provide great ... Read the whole story

  • For Super Bowl Advertisers, Loud Bark Doesn't Equal Big Bite

    Small dogs can bark, and that certainly holds true for Super Bowl advertisers. But Communicus, a Tucson, Ariz.-based ad consultancy, says that big or ... Read the whole story

  • The Scaling Conundrum

    At some point in the past year, you've probably wished you could simply clone yourself to help you get the job done. You're not ... Read the whole story