Marketing Daily
Thursday, January 22, 2015
  • Hot Spot: Sad Tribute, Fresh Angst

    New developments -- including a judge allowing a suspect out on bail -- are lending fresh urgency to media efforts on behalf of the ... Read the whole story

  • Snickers Teases Super Bowl Ad; Challenges Fans To Trigger Pre-Game Full-Ad Release

    Scheduled to air in the game's first quarter, the ad is the latest in Snickers' "You're Not You When You're Hungry" campaign. That effort ... Read the whole story

  • For Plus-Size Line, Target Taps Social's Sway

    While clothing brands routinely reach out to bloggers for input and publicity, the plus-size market requires some special handling. For one thing, it's a ... Read the whole story

  • Brands Fail To Keep Up With Rising Expectations

    "Customer expectations continue to rise, and companies have not been able to keep up," Robert Wollan, senior managing director at Accenture Strategy, tells "Marketing ... Read the whole story

  • Tanqueray 'Trunk Show' To Feature Entrepreneurial Mentoring Panel

    The "Tanqueray Trunk Shows" will be held in six markets. They launch in New York City on Jan. 31 and conclude with Houston on ... Read the whole story

  • Newcastle 'Milks' Pre-Game Buzz

    Newcastle Brown Ale continues to milk -- literally -- the buzz leading up to the Super Bowl for all it's worth. The beer brand's ... Read the whole story

  • In Costa Rica, American Workers Are Endangered Species

    The idea, says the organization, is that Americans leave some 500 million vacation days every year unused. In the campaign, Costa Rican animals warn ... Read the whole story