Top of The News
by Thom Forbes
Pfizer is buying Hospira, a company that makes injectable drugs and infusion technologies as well as "biosimilars" - generic versions of costly biotech drugs made from living cells - in … Read the whole story
HOT SPOT
by Sarah Mahoney
Gap has taken to Instagram with a 15-second soap opera to proclaim that #SpringIsWeird. Starring Jenny ("Marcel the Shell") Slate and Paul Dano, the … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
"As we try to expand our reach with the growing younger, Millennial audience, we are targeting Millennial moms with young families," Michael Zuna, chief … Read the whole story
FINANCIAL SERVICES
by Laurie Sullivan
Wells Fargo has created a "total market" approach to its advertising campaigns that Jamie Moldafsky, Wells Fargo CMO, believes will help the company build … Read the whole story
TELECOM
by Aaron Baar
"It's become a lot easier to chat online than it has been in the past," J.D. Power's Kirk Parsons tells "Marketing Daily." "The representative … Read the whole story
APPAREL
by Sarah Mahoney
Under Armour may still be primarily a sports apparel company, but with its acquisition of MyFitnessPal, it's also become digital health's Bigfoot, with an … Read the whole story
BEVERAGES
by Karlene Lukovitz
The brand, a longtime sponsor of the awards, will air multiple ads promoting the new program during the broadcast, including at least two featuring … Read the whole story
BEVERAGES
by Karlene Lukovitz
Gawker tweeted a white supremacist slogan adapted from Adolf Hitler's "Mein Kampf" ("the Fourteen Words"), using the campaign hashtag, and Coke's program unwittingly turned … Read the whole story
CONFERENCE
by Laurie Sullivan
Unilever will launch a worldwide training program in March - ART - to help the company's marketers focus on Authenticity, Relevance and Talkability in … Read the whole story
PACKAGED GOODS
by Karl Greenberg
The Snuggle Bear will be in Manhattan on Feb. 13 in a SnugMobile RV to attempt a Guiness World Records for most hugs by … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
"It's segment marketing by another name," said Gravity strategist Larry Moskowitz. He told me that marketing to Asian Americans should be integral, not separate, … Read the whole story
COMMENTARY
by Gary Griffiths
This is the year in which "computing everywhere" - the Internet of things - becomes a reality, bringing with it unprecedented opportunity and daunting … Read the whole story