Pfizer is buying Hospira, a company that makes injectable drugs and infusion technologies as well as "biosimilars" - generic versions of costly biotech drugs made from living cells - in … Read the whole story
Gap has taken to Instagram with a 15-second soap opera to proclaim that #SpringIsWeird. Starring Jenny ("Marcel the Shell") Slate and Paul Dano, the … Read the whole story
"As we try to expand our reach with the growing younger, Millennial audience, we are targeting Millennial moms with young families," Michael Zuna, chief … Read the whole story
Wells Fargo has created a "total market" approach to its advertising campaigns that Jamie Moldafsky, Wells Fargo CMO, believes will help the company build … Read the whole story
"It's become a lot easier to chat online than it has been in the past," J.D. Power's Kirk Parsons tells "Marketing Daily." "The representative … Read the whole story
Under Armour may still be primarily a sports apparel company, but with its acquisition of MyFitnessPal, it's also become digital health's Bigfoot, with an … Read the whole story
The brand, a longtime sponsor of the awards, will air multiple ads promoting the new program during the broadcast, including at least two featuring … Read the whole story
Gawker tweeted a white supremacist slogan adapted from Adolf Hitler's "Mein Kampf" ("the Fourteen Words"), using the campaign hashtag, and Coke's program unwittingly turned … Read the whole story
Unilever will launch a worldwide training program in March - ART - to help the company's marketers focus on Authenticity, Relevance and Talkability in … Read the whole story
The Snuggle Bear will be in Manhattan on Feb. 13 in a SnugMobile RV to attempt a Guiness World Records for most hugs by … Read the whole story
"It's segment marketing by another name," said Gravity strategist Larry Moskowitz. He told me that marketing to Asian Americans should be integral, not separate, … Read the whole story
This is the year in which "computing everywhere" - the Internet of things - becomes a reality, bringing with it unprecedented opportunity and daunting … Read the whole story