Top of The News
by Thom Forbes
PepsiCo's earnings were down 24% for the quarter due to currency fluctuations but the news about its 3% bump in sales for Frito-Lay snacks and 1% in beverages was cheery … Read the whole story

FINANCIAL SERVICES
by Tanya Gazdik
The real estate company is enlisting its network of 87,000 independent contractor sales associates to help adoptable dogs find homes in their communities through … Read the whole story

AUTOMOTIVE
by Karl Greenberg
Honda will use the partnership -- which includes category exclusivity, integration in the show, and various other digital media opportunities -- to promote the … Read the whole story

VIDEO
by Sarah Mahoney
Whole Foods Markets doesn't want anyone to be lonely this Valentine's Day. And in this new video, the retailer guarantees it stocks "zee highest … Read the whole story

SPORTS
by Karl Greenberg
Anheuser-Busch, official spirits partner, and a sponsor of Madison Square Garden, gets its Mixx Tail product name on the restaurant bar, and A-B products … Read the whole story

RETAIL
by Sarah Mahoney
Brian Tilzer, CVS Health's SVP and chief digital officer, tells "Marketing Daily," "It was important to make the mobile experience more convenient to empower … Read the whole story

RETAIL
by Sarah Mahoney
The addition of Foot Locker, Anthropologie and Forever 21, says Robert Passikoff, president of Brand Keys, the New York-based brand engagement and customer loyalty … Read the whole story

BEVERAGES
by Karlene Lukovitz
A new campaign for Perrier mineral water features "District Perrier," a party destination that can be experienced through Tumblr-based and other digital content and … Read the whole story
COMMENTARY
by Brad Fay
The single most important factor in the success of an advertisement is this: Does it stimulate consumer conversation and sharing? Nothing else matters as … Read the whole story