PepsiCo's earnings were down 24% for the quarter due to currency fluctuations but the news about its 3% bump in sales for Frito-Lay snacks and 1% in beverages was cheery … Read the whole story
The real estate company is enlisting its network of 87,000 independent contractor sales associates to help adoptable dogs find homes in their communities through … Read the whole story
Honda will use the partnership -- which includes category exclusivity, integration in the show, and various other digital media opportunities -- to promote the … Read the whole story
Whole Foods Markets doesn't want anyone to be lonely this Valentine's Day. And in this new video, the retailer guarantees it stocks "zee highest … Read the whole story
Anheuser-Busch, official spirits partner, and a sponsor of Madison Square Garden, gets its Mixx Tail product name on the restaurant bar, and A-B products … Read the whole story
Brian Tilzer, CVS Health's SVP and chief digital officer, tells "Marketing Daily," "It was important to make the mobile experience more convenient to empower … Read the whole story
The addition of Foot Locker, Anthropologie and Forever 21, says Robert Passikoff, president of Brand Keys, the New York-based brand engagement and customer loyalty … Read the whole story
A new campaign for Perrier mineral water features "District Perrier," a party destination that can be experienced through Tumblr-based and other digital content and … Read the whole story
The single most important factor in the success of an advertisement is this: Does it stimulate consumer conversation and sharing? Nothing else matters as … Read the whole story