Top of The News
by Thom Forbes
AbbVie, the North Chicago-based pharmaceutical firm whose $52-billion bid to buy the Dublin, Ire.-based Shire Plc. fell apart last year over tax rule changes, swooped in last night to snatch … Read the whole story
RESTAURANTS
by Karlene Lukovitz
Beleaguered McDonald's is aggressively stepping up its efforts to reassure consumers about the quality of its food and cultivate a healthier, more sustainable image … Read the whole story
PACKAGED GOODS
by Karl Greenberg
Clorox has partnered with The Huffington Post around content developed by the news site and its contributing mommy bloggers. The effort comprises more than … Read the whole story
ELECTRONICS
by Aaron Baar
"Everyone has experienced a lost sock and morning breath, so it's something everyone can relate to," Kim Kline, partner and director of account management … Read the whole story
RESEARCH
by Sarah Mahoney
"All of us have multiple identities, and multiple goals that come with them," says Duke University Marketing Professor Jordan Etkin. New research explores the … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Fiat Chrysler Automobile's Chrysler brand has tapped actor Gael Garcia Bernal for a Hispanic marketing campaign supporting the 2015 Chrysler 200 sedan. The campaign, … Read the whole story
HOT SPOT
by Sarah Mahoney
Geico may have Max, a pig with excellent mastery of his smartphone. But a new ad from TD Ameritrade shows there are more than … Read the whole story
COMMENTARY
by
Last weekend, Dakota Johnson's appearance as host of "Saturday Night Live" sparked intense shock, despair, and agitation -- if not high dudgeon -- all … Read the whole story