Top of The News
by Thom Forbes
Apple's unveiling of its Watch yesterday went off pretty much as expected but a few other announcements gave the "Spring Forward" event some of the pizzazz we love to expect … Read the whole story
HOT SPOT
by Sarah Mahoney
"Bring us your problems. Your challenges. Your daydreams. Your scribbles. Your just about anything," the voiceover says. "Because we're not just in the shipping … Read the whole story
RESEARCH
by Aaron Baar
"You want to leave consumers with a positive emotional impression," says Elissa Moses, Ipsos EVP and head of the Neuro & Behavioral Science Center. … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The campaign's lead-off TV spot updates, in a truly creepy way, the most famous sequence from Alfred Hitchcock's ornithological horror movie, switching out rogue … Read the whole story
FOOD
by Karlene Lukovitz
The "Why 3?" campaign is built around four humorous videos answering that question. Various numbers of actors playing musketeers are featured in gag vignettes, … Read the whole story
RETAIL
by Sarah Mahoney
While the idea may sound similar to others, the effort plays to Gen Y women's decidedly different "fem-vertising" values, Samantha Skey, chief revenue office … Read the whole story
BEVERAGES
by Tanya Gazdik
Craft brewing has continued to gain momentum since then, with more than 3,000 brewers currently operating, compared to about 50 in 1984. The steady … Read the whole story