Apple's unveiling of its Watch yesterday went off pretty much as expected but a few other announcements gave the "Spring Forward" event some of the pizzazz we love to expect … Read the whole story
"Bring us your problems. Your challenges. Your daydreams. Your scribbles. Your just about anything," the voiceover says. "Because we're not just in the shipping … Read the whole story
"You want to leave consumers with a positive emotional impression," says Elissa Moses, Ipsos EVP and head of the Neuro & Behavioral Science Center. … Read the whole story
The campaign's lead-off TV spot updates, in a truly creepy way, the most famous sequence from Alfred Hitchcock's ornithological horror movie, switching out rogue … Read the whole story
The "Why 3?" campaign is built around four humorous videos answering that question. Various numbers of actors playing musketeers are featured in gag vignettes, … Read the whole story
While the idea may sound similar to others, the effort plays to Gen Y women's decidedly different "fem-vertising" values, Samantha Skey, chief revenue office … Read the whole story
Craft brewing has continued to gain momentum since then, with more than 3,000 brewers currently operating, compared to about 50 in 1984. The steady … Read the whole story