Marketing Daily
Tuesday, March 10, 2015
  • UPS Looking For Work's Stickiest Wickets

    "Bring us your problems. Your challenges. Your daydreams. Your scribbles. Your just about anything," the voiceover says. "Because we're not just in the shipping … Read the whole story

  • The Best Ads Finish Strong

    "You want to leave consumers with a positive emotional impression," says Elissa Moses, Ipsos EVP and head of the Neuro & Behavioral Science Center. … Read the whole story

  • Audi A6 Escapes Attack Of The Mutant Drones

    The campaign's lead-off TV spot updates, in a truly creepy way, the most famous sequence from Alfred Hitchcock's ornithological horror movie, switching out rogue … Read the whole story

  • 3 Musketeers Characters Are Back For National Video-Driven Campaign

    The "Why 3?" campaign is built around four humorous videos answering that question. Various numbers of actors playing musketeers are featured in gag vignettes, … Read the whole story

  • Real Women, Real Bikinis: Aerie's Selfie Campaign Gives Millennials A Spring Break

    While the idea may sound similar to others, the effort plays to Gen Y women's decidedly different "fem-vertising" values, Samantha Skey, chief revenue office … Read the whole story

  • Samuel Adams Pits East Against West

    Craft brewing has continued to gain momentum since then, with more than 3,000 brewers currently operating, compared to about 50 in 1984. The steady … Read the whole story