Top of The News
by Thom Forbes
A global, celebrity-infused and "socially led" Pepsi Challenge launches today with "challenges designed to galvanize consumers around the world to defy convention, make every moment - big or small - … Read the whole story
FOOD
by Karlene Lukovitz
While budget-conscious -- or what Kraft calls "strapped" -- consumers, along with Hispanics and Millennials, have "a ton of overlap," there are many segment-specific … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Dodge is represented in the Atlantic Records videos both by vintage cars and by the new Dodge Challenger SRT Hellcat, which has over 700 … Read the whole story
RETAIL
by Sarah Mahoney
The new effort is "for the younger end of our segment, the more Millennial audience," says Michele Schuh, director of media at Old Navy. … Read the whole story
RESEARCH
by Aaron Baar
"We see a big shift among Japanese and U.K. consumers, and a general shift among consumers to mobile commerce," says Ofer Shoshan, CEO of … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The Irvine, Calif.-based U.S. division of the company will have cars on the ground and on display, experiential programs, digital and sound integrations, partnerships, … Read the whole story
BEVERAGES
by Tanya Gazdik
Sales of craft beer reached $20 billion in 2014, doubling from just five years prior. The category is forecast to reach $36.3 billion by … Read the whole story
HOT SPOT
by Sarah Mahoney
Reebok has UFC Champ Jon "Bones" Jones racing through the gritty streets of Los Angeles. As he takes on each urban obstacle, the ad … Read the whole story