Top of The News
by Thom Forbes
L.L. Bean, which has archived more about direct sales to consumers through its catalog, website and retail stores than many an Internet startup has ever learned, says it will quadruple … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The automaker is offering it to a wide array of Android watches and, soon, to Apple Watch. The Blue Link telematics platform for Android … Read the whole story
HOT SPOT
by Sarah Mahoney
College Humor's new spot, complete with a not-unconvincing Tim Cook appearance, reminds us all why an Apple watch in gold is an important purchase … Read the whole story
RETAIL
by Aaron Baar
"All small-business owners got where they are via something or someone," Karen Mawhinney, group account director at Erwin Penland, the agency behind the concept, … Read the whole story
BEVERAGES
by Tanya Gazdik
"As a brand, we love delivering small moments of joy to consumers, but we're excited to have the opportunity to deliver something much bigger," … Read the whole story
RESTAURANTS
by Karlene Lukovitz
The campaign -- the chain's first work from its new agency, Chiat/Day -- aims to establish the restaurant brand as a "voice of authority" … Read the whole story
RESEARCH
by Sarah Mahoney
Accenture reports that overall, about 60% of consumers want real-time promotions and offers. But only 20% want retailers to know their current location, and … Read the whole story
RESEARCH
by Karl Greenberg
According to "Social Insights: CMO Edition," by social insights firm LeadTail and digital market research firm Neustar, the story most shared by marketers in … Read the whole story
COMMENTARY
by
Remember when, 20 or so years ago, anyone walking around in public shouting into a cell phone was considered a nuisance (or an asshole)? … Read the whole story