Top of The News
by Thom Forbes
In a match made in comfort-food nirvana -- mac & cheese with ketchup -- Warren Buffett's Berkshire Hathaway and Brazilian private equity firm 3G Capital will merge H.J. Heinz Co. … Read the whole story
RESTAURANTS
by Karlene Lukovitz
The new ads from Deutsch L.A. are also satiric, but in a creepier, heavier-handed vein, in which the (no doubt intentionally over-the-top) implication is … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The effort extends ongoing digital efforts to tout the ILX Sport to younger consumers, including a recently launched social-meme campaign tied to NCAA hoops. … Read the whole story
TRAVEL
by Tanya Gazdik
"Marriott Traveler" should appeal to younger business and leisure travelers who want to experience something unique during their travels and share their adventures with … Read the whole story
RESTAURANTS
by Karlene Lukovitz
The new TV spots will appear on network and cable outlets throughout the Northeast and Mid-Atlantic regions. Two more will debut in April, and … Read the whole story
PACKAGED GOODS
by Aaron Baar
"We're getting ahead of the paint season a little bit, while consumers are still looking for inspiration," CMO Ron Schuller tells "Marketing Daily." "It … Read the whole story
RESEARCH
by Karl Greenberg
A panelist at the Content Council's conference summed up the importance of content marketing, particularly on video-rich social media channels -- saying that the … Read the whole story
COMMENTARY
by Ken Beaulieu, Op-Ed Contributor
"You know you have a good idea when the core of a campaign doesn't need to change," admits Lisa Cochrane, senior vice president of … Read the whole story