Top of The News
by Thom Forbes
Kraft and the Academy of Nutrition and Dietetics (AND) have put the wraps on their short-lived and highly controversial agreement to raise awareness of dairy, vitamin D and calcium deficiencies … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The campaign features 45 GIFs of such processes as the bass-like sound of doors being drilled into place, the percussive process of sheets of … Read the whole story
RESEARCH
by Sarah Mahoney
"Some of the difference is basic. People are naturally more inclined to get behind an organization that's trying to better the world, versus a … Read the whole story
PACKAGED GOODS
by Tanya Gazdik
Unilever Foundry and Lions Innovations are partnering to search for marketing technology startups. "Foundry 50 at Cannes" will choose 50 companies that are innovating … Read the whole story
RESTAURANTS
by Karlene Lukovitz
The campaign for the Red Stick Chicken (breaded chicken tenderloins marinated in a cayenne and Tabasco pepper marinade) includes a 30-second TV spot starring … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The starting point looks grim, superficially: according to Autotrader data, only 17 of 4,002 consumers remotely enjoy the dealership experience, even after years of … Read the whole story
COMMENTARY
by Benjamin Hordell
Although the beauty and fashion industries have been exploring the use of real people in advertising for over a decade (Dove's "Real Beauty" campaign … Read the whole story