Marketing Daily
Friday, April 17, 2015
  • Shopper Marketing: Millennials, Hispanics And The 60-Second Candy Bar

    Tim O'Sullivan, recently tapped as managing director for North America for Labstore, Young & Rubicam's shopper marketing network, fills "Marketing Daily" readers in on … Read the whole story

  • Condiments Fight: Heinz And French's Facing Off

    Heinz's yellow mustard initiative is one of the top "big bets" in product innovation that the company laid out to investors last month when … Read the whole story

  • Panasonic Brings Far-Flung Families Together With 'HomeTeam'

    "It's the next best thing to being there in person," Steve Safier, president of health & wellness solutions for Panasonic Corporation of North America, … Read the whole story

  • Deluxe Strives To Expand Reputation Beyond Checks

    The effort includes documenting the stories of 100 small businesses nationwide. The "Small Business Revolution" is a yearlong project to uplift the profile of … Read the whole story

  • Nissan Takes Consumers Behind The NISMO Shed For Masters Degree In Racing

    And, with a tie-in to GT Academy, there is also content on how Nissan is prepping drivers like Lucas Ordonez, who went from console-game … Read the whole story

  • Starwood Gets Its Independence On With Tribute Portfolio

    The company's own research shows that almost 90% of its Starwood Preferred Guest Advisory Community members want to stay in independent hotels, particularly for … Read the whole story