Marketing Daily
Friday, April 17, 2015
  • Shopper Marketing: Millennials, Hispanics And The 60-Second Candy Bar

    Tim O'Sullivan, recently tapped as managing director for North America for Labstore, Young & Rubicam's shopper marketing network, fills "Marketing Daily" readers in on ... Read the whole story

  • Condiments Fight: Heinz And French's Facing Off

    Heinz's yellow mustard initiative is one of the top "big bets" in product innovation that the company laid out to investors last month when ... Read the whole story

  • Panasonic Brings Far-Flung Families Together With 'HomeTeam'

    "It's the next best thing to being there in person," Steve Safier, president of health & wellness solutions for Panasonic Corporation of North America, ... Read the whole story

  • Deluxe Strives To Expand Reputation Beyond Checks

    The effort includes documenting the stories of 100 small businesses nationwide. The "Small Business Revolution" is a yearlong project to uplift the profile of ... Read the whole story

  • Nissan Takes Consumers Behind The NISMO Shed For Masters Degree In Racing

    And, with a tie-in to GT Academy, there is also content on how Nissan is prepping drivers like Lucas Ordonez, who went from console-game ... Read the whole story

  • Starwood Gets Its Independence On With Tribute Portfolio

    The company's own research shows that almost 90% of its Starwood Preferred Guest Advisory Community members want to stay in independent hotels, particularly for ... Read the whole story