Marketing Daily
Monday, April 20, 2015
  • Plum Organics' First National Campaign Seeks To Catalyze 'Unfiltered' Sharing Among Parents

    The "Parenting Unfiltered" campaign is designed to acknowledge and celebrate the reality that "parenting is complicated, messy and anything but perfect," says Plum Organics … Read the whole story

  • Q&A: Cadillac's Ellinghaus Talks About The Big Picture

    The "Dare Greatly" campaign (via Publicis, NY) is intended to be unique, uniquely American, and a reflection of Cadillac's own willingness to risk big. … Read the whole story

  • Teens Crave Experience; Constant Upgrades

    Kids are less focused on "possessions and more on share-worthy experiences," says Steph Wissink, Piper Jaffray Senior Research Analyst. "They are becoming the storytellers … Read the whole story

  • New York RangersTown Hockey House With Chase Returns

    Hockey fans don't necessarily have to buy a ticket to the Garden to have some interaction with the Rangers NHL team. They definitely don't … Read the whole story

  • Cotton Inc. Shuns Celebs To Win Gen Y Hearts

    The campaign, this year's version of the 26-year-old "Fabric Of Our Lives" effort, is themed "Cotton. It's Your Favorite for a Reason." In addition … Read the whole story

  • Utter Doom: The Anniversary

    This week marked the tenth anniversary of the publication in "Advertising Age" of "The Chaos Scenario," which predicted the utter disintegration of the global … Read the whole story