Describing it as "an apparel collection and social movement supporting the strength and power of girls," the San Francisco-based company says the clothes are … Read the whole story

"Brand momentum, especially over a long period of time, is very difficult to maintain, especially in such a competitive environment," YouGov BrandIndex CEO Ted … Read the whole story

"McCafe packaged coffee is performing very well in-market," Adam Butler, marketing director for McCafe at Kraft, tells Marketing Daily. "We're extremely proud of the … Read the whole story

"Social [interaction] among moms in our online community is all about support," Michele Zimmer, director of global brand marketing, digital, for Fisher-Price, tells "Marketing … Read the whole story

The Web site is an interactive digital content hub where consumers can get a glimpse at the look and feel of the event, which … Read the whole story

Over three-quarters of CDOs are male, 70% are Caucasian, and 98% are between 30 and 59 years old, with 54% between the ages of … Read the whole story

While it hasn't revealed a name for the new brand yet, analyst Charles Grom, who covers the retailer for Sterne Agee, writes that 365, … Read the whole story