The parent companies of Stop & Shop and Hannaford and other U.S. supermarkets - Netherlands-based Royal Ahold NV and Belgium-based Delhaize Group, respectively - confirmed this morning that they are … Read the whole story
This year's expanded, $12-million campaign began with television, print and digital ads that ran through the first quarter. It will continue with a three-month … Read the whole story
The spot will run on networks such as E!, MTV, Vh1, Bravo and FX, which were chosen because they have audiences that are at … Read the whole story
"In bringing his unique flair and personality to the role, Kristofer [Hivju from 'Game of Thrones'] has nailed it," Josh Lesnick, executive vice president … Read the whole story
The report estimates that 33.9% of local automotive advertising budgets is spent on over-the-air television, and another 1.7% on TV online advertising. But automakers … Read the whole story
It's not all just fight scenes, brothels, and dragons: we're here to unearth the marketing principles lurking in "Game of Thrones," Season Five. Here's … Read the whole story
Here are three of the most common gripes I hear. What should marketing leaders do to overcome these headaches? Read the whole story
The company selected Starcom last August, but after a corporate restructuring earlier this year, it decided to revisit the status of its media agency … Read the whole story