In the jet stream of Ireland's landslide passage of a referendum legalizing gay marriage on Friday, Tourism Ireland has launched a global "Ireland says I do" campaign targeting the LGBT … Read the whole story
The "Longer days are for..." campaign, created in-house, includes pre-roll video, digital radio networks, and this year, "a healthy amount of outdoor advertising," Vermont's … Read the whole story
"Suddenly, Cuba seems more within reach," Steve Loucks, a representative for Travel Leaders Group, tells "Marketing Daily." "But almost all the [news] stories point … Read the whole story
The country's tourism minister, Sandra Naranjo, tells "Marketing Daily" that while the Super Bowl spot for Ecuador was a big awareness builder, it needed … Read the whole story
Hawaii attracted 8.3 million visitors in 2014, up 1.3%. Still, out of a North American universe of 26 million travelers, about a third have … Read the whole story
With an estimated $12 billion in additional sales attributed to international tourism across Minnesota, embracing multilingual guests to enhance their interactive experience is the … Read the whole story
When intellectual property attorneys wedge themselves between the federal government and business, the billings and absurdity tend to run wild. Deep focus on the … Read the whole story
As we attempt to maintain this balancing act between what's impacting us today and preparing ourselves for what might happen tomorrow, here are just … Read the whole story
It's not all just fight scenes, brothels, and dragons: we're here to unearth the marketing principles lurking in "Game of Thrones," Season Five. Here's … Read the whole story